FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
How Sales Data is Lying to You: The CFO’s Guide to Retail Traffic Analytics
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In this episode of FinFactor, host Blaine Bertsch sits down with Mark Ryski, founder of Headcount and author of Store Traffic is a Gift, to break down why point-of-sale (POS) data alone cannot give the office of the CFO the full picture of retail performance.
They explore how tracking physical store traffic and hourly conversion rates provides critical financial context, revealing the real truth behind underperforming stores, smart labor resource allocation, and targeted marketing spend. Mark shares real-world practitioner insights on how finance leaders can bridge the gap between e-commerce level analytics and brick-and-mortar reality to stop leaving precious revenue on the table.
Learn about HeadCount at headcount.com
Connect with Mark at linkedin.com/in/mark-ryski-8826601
For finance teams buried in spreadsheets trying to deliver accurate forecasts to management, Dryrun provides fast, customizable cash flow modeling and scenario planning with total clarity and control.
Watch on YouTube: https://youtu.be/BerX7L5eXCM
#CFO #RetailAnalytics #FinancialForecasting #RetailTraffic #LaborPlanning #CashFlow Management #FinanceLeaders #BusinessIntelligence