FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
M&A Crime Scenes: Why 70% of Deals Fail and How CFOs Can Fix It
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In this episode of FinFactor, host Blaine Bertsch sits down with 35-year CPA and M&A expert Holli Moeini to uncover the "crime scenes" that destroy deal value for mid-market companies. While many CEOs focus solely on revenue, Holli explains why the office of the CFO must look deeper into operational details, human judgment, and the "romance" between the P&L and the balance sheet to secure a successful exit.
Blaine and Holli discuss why 70-80% of businesses fail to sell and how proactive cash flow forecasting, GAAP-compliant records, and strategic "add-backs" can bridge the gap between a standard multiple and a premium valuation. Whether you are on the buy-side or preparing for an eventual sale, this conversation provides a roadmap for navigating working capital hurdles, managing earnouts, and building a finance function that commands trust during due diligence.
Dryrun is a powerful forecasting tool that helps CFOs eliminate manual spreadsheets and model complex cash flow scenarios with total clarity and control at dryrun.com.
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