FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
Behind the Scenes of CEO–CFO Alignment, How Strong Finance Partnerships Drive Growth: Dusty Gulleson
In this episode of FinFactor, Blaine Bertsch sits down with CEO Dusty Gulleson of eResources to unpack what truly makes the relationship between the CEO and the finance team work. Dusty shares firsthand insights from decades of leading and growing companies—covering everything from daily cashflow discipline to managing multi-entity operations, navigating acquisitions, evaluating quality of earnings, integrating teams, and aligning culture during major transitions.
They explore why cashflow visibility matters more than the P&L, how communication builds trust between leadership and finance, and how CEOs and CFOs can collaborate to drive expansion, strategy, and long-term stability. If you’re a finance leader, CEO, or operator looking to strengthen executive-to-finance alignment, this conversation is packed with practical, real-world wisdom.
#CFOInsights #CashflowForecasting #BusinessGrowthStrategy #CEOTips #FinancialLeadership
Ready to bring clarity, accuracy, and speed to your cashflow forecasting? Visit Dryrun.com.
Connect with Dusty at linkedin.com/in/dustygulleson
Learn about eResources at eresources.com
Watch on YouTube: https://youtu.be/vghFJOdnsEI