FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
Mastering the 13-Week Cashflow Forecast: CFO Insights with Ken Lacroix
In this episode of FinFactor, host Blaine Bertsch sits down with finance leader Ken Lacroix to explore why the 13-week cashflow forecast is one of the most powerful yet overlooked tools in business finance. They discuss the challenges companies face when setting up accurate forecasts, the shift in mindset required to move from profit and loss to true cash management, and the importance of focusing on major inflows and outflows to gain clarity.
The conversation also covers how customer behavior impacts collections, why velocity of money is key for managing working capital, and how technology can streamline cashflow forecasting for CFOs and finance teams. Packed with real-world insights, this episode delivers practical finance strategies to help leaders gain visibility, reduce risk, and drive business growth.
#CashflowForecasting #13WeekForecast #FinanceStrategies #CashManagement #WorkingCapital
Don’t miss future episodes of FinFactor—subscribe, like, and share to stay connected with the latest insights from top CFOs, AI innovators, and finance experts shaping the future of business.
Learn how you can gain crystal-clear cash flow insights, accurate forecasts, and powerful scenario modeling at Dryrun.com
Connect with Ken at linkedin.com/in/kenlacroix/
Learn about Insightful Partners at insightfulpartners.com
Watch on YouTube: https://youtu.be/Sx8PGWq72aw