FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
The Expanding Role of the Modern CFO with Paul Barnhurst | AI, Strategy & Financial Leadership
In this episode of FinFactor, host Blaine Bertsch sits down with Paul Barnhurst to dive into the rapidly expanding role of the CFO. Once defined by financial analysis, cash flow management, and forecasting, today’s CFO is now a strategic operator, taking on responsibilities that stretch far beyond traditional finance. From overseeing operations and liquidity planning to managing risk, asset allocation, and corporate strategy, the CFO is increasingly stepping into what was once the COO’s territory.
Paul and Blaine explore how AI, automation, and advanced financial modeling are transforming the finance function and reshaping the future of financial leadership. They also break down why financial governance, due diligence, and strong cross-functional collaboration are essential in today’s fast-moving business environment. This conversation reveals how CFOs can deliver clarity, drive resilience, and guide long-term growth by embracing their role as both financial stewards and strategic leaders.
Whether you’re a finance leader, entrepreneur, or business strategist, this episode is packed with insights on how the office of the CFO is evolving to meet the demands of modern business.
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Watch on YouTube: https://youtu.be/F2Y0N9qGpkA
Listen on your favourite podcast network or at finfactor.buzzsprout.com
Connect with Paul Barnhurst:
LinkedIn Profile: linkedin.com/in/thefpandaguy
Website: thefpandaguy.com/
Free FP&A Community (The FP&A Hub): community.thefpahub.com/
Podcast: Future Finance - thefpandaguy.com/future-finance
Podcast: FP&A Tomorrow Podcast - thefpandaguy.com/fpa-tomorrow-podcast
Podcast: Financial Modeler’s Corner Podcast - thefpandaguy.com/fmcpodcast