FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
The Power of Clean Financial Data for Smarter Decisions | FinFactor with Greg McDonough of Blackburn Capital
In this episode of FinFactor, Blaine Bertsch welcomes Greg McDonough, Managing Partner at Blackburn Capital and seasoned financial coach, to discuss why clean, consistent financial data is the cornerstone of smarter business decisions and long-term resilience. Greg highlights how too many entrepreneurs still lean on gut instinct instead of reliable insights, creating weak cash flow management, missed opportunities, and persistent challenges in business finance.
The conversation explores how aligning data management, business intelligence tools, and data analytics unlocks actionable insights that drive true data-driven growth. Greg and Blaine dive into financial modeling, budget forecasting, and cash forecasting as essential tools for connecting financial strategies to business purpose. They also discuss the importance of building healthy cash reserves, strengthening treasury practices, and enhancing cash management to ensure stability during uncertainty.
Greg emphasizes the role of KPI tracking, KPI analysis, and financial KPIs combined with modern data visualization and forecasting tools to guide better business outcomes. With practical advice on risk management, risk analysis, and leveraging the right financial technology, this episode provides CFOs, finance leaders, and entrepreneurs with a roadmap to transform raw numbers into clarity—empowering smarter decisions, stronger strategies, and lasting confidence.
Subscribe to FinFactor for expert conversations with CFOs, finance innovators, and business leaders who are redefining financial management in today’s fast-changing world. Don’t forget to like, share, and follow so you never miss an episode.
Discover how to achieve crystal-clear cash flow visibility, accurate forecasting, and powerful scenario modeling for your business at Dryrun.com.
#FinancialData #CashFlowManagement #BusinessIntelligence #KPITracking #CFOInsights
Listen on your favorite podcast network or at finfactor.buzzsprout.com
Connect with Greg McDonough at linkedin.com/in/gregorymcdonough
Learn about Blackburn Capital Advisors: https://blackburncap.com/