FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
Marketing Strategies for CPA Firms with Apoorv Dwivedi
In this conversation, Blaine Bertsch interviews Apoorv Dwivedi of fixer.com about marketing strategies for CPA firms. Apoorv specializes in marketing for small and mid-sized accounting firms and helps them improve their lead-generation efforts. They discuss the importance of focusing on a specific target audience and service offering, building reputation and authority, and implementing a consistent marketing plan.
They also highlight the need for ongoing monitoring and execution of marketing strategies. The conversation provides valuable insights for CPA firms looking to improve their marketing and grow their business.
Catch every episode of FinFactor, where we interview CFOs and finance professionals to uncover the best financial management strategies for overcoming complex business challenges. Don't forget to subscribe, follow, and like the show to stay updated with our latest episodes and expert insights.
Watch on YouTube: https://youtu.be/3g7W8VxRu90
Listen on your favourite podcast network or at finfactor.buzzsprout.com
Website: https://fixyr.com
Marketing Strategy Assessment: https://fixyr.com/benchmark-your-marketing
My LinkedIn profile: https://www.linkedin.com/in/apoorvdwivedi1
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