FinFactor: Expert Insights for the CFO
Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.
Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.
Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.
FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO
Learn more at https://dryrun.com
FinFactor: Expert Insights for the CFO
Go-to-Market Strategies for CPA Firms with Michael Haynes
In this episode of FinFactor, Blaine Bertsch interviews Michael Haynes, a business growth expert, about helping CPA firms grow. They discuss the importance of understanding how clients buy accounting services and the need for a go-to-market strategy that aligns with clients' needs.
Michael emphasizes the value of delivering advice, insights, and recommendations to clients through content creation and strategic collaborations. He also highlights the significance of networking and building relationships with industry associations and other experts. The conversation concludes with a discussion on the effectiveness of micro events in providing value to clients and prospects.
Catch every episode of FinFactor, where we interview CFOs and finance professionals to uncover the best financial management strategies for overcoming complex business challenges. Don't forget to subscribe, follow, and like the show to stay updated with our latest episodes and expert insights.
Watch on YouTube: https://youtu.be/4IkdpAOOqVI
Listen on your favourite podcast network or at finfactor.buzzsprout.com
LinkedIn: https://www.linkedin.com/in/michaelhhaynes/
Link to Free Go to Market Playbook for B2B Accounting Firms
https://listeninnovategrow.com/sme-playbook/
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